13 Sep East Africa: StarTimes to roll out digital TV project to rural Africa
Chinese Pay television firm, StarTimes plans to roll out a free digital TV project to rural parts of Africa as part of its Corporate Social Responsibility. StarTimes Media Kenya Director of Brand Marketing and Public Relations Japheth Akhulia told Xinhua that the project will connect 10,000 African villages with free digital television service. The aim is to bridge the current digital divide that has seen many Africa villages unable to access television services, Akhulia said.
The rollout follows a successful pilot project where the Chinese media firm connected over 100 households in the southwestern Kajiado County. Akhulia said that many African countries have undertaken the digital migration that switched off analog broadcasting. He however said households in the rural villages have not been able to afford the expensive equipment to watch digital terrestrial television.
StarTimes noted that they are now an integral part of the African community. Akhulia added that they are current talking to government officials across the continent to work out on the modalities to ensure the success of the project. The Chinese broadcaster has gained significant market share in the competitive pay television landscape by offering quality content at affordable rates.