Senegal: Expresso joins Orange and Tigo in investment focused on digital innovation

The mobile operator Expresso, a subsidiary of the telecom group Sudatel, launched its national digital competition called “Expresso Innovation Challenge” on 1 February 2018. The company also has a dedicated digital incubator support for creation and entrepreneurship. He is based at the new headquarters of the company.

Through these two strategic investments, Expresso joins Orange and Tigo in the digital innovation sector, bringing new value-added services that will revolutionize the consumer experience on the network.

Last of the telecom market, in terms of shares, Expresso has long struggled to register new subscribers to its competitors who are constantly introducing new telecom services.

Orange and Tigo have, in fact, quickly readjusted their investment strategy after having grasped the scope of the business opportunities offered by and offered by the internet in Senegal.Through the “Orange Innovation Challenge” and the “Tigo Digital Innovation Award”, the two companies are creating a pool of social innovations that, in addition to improving the lives of their consumers, will seduce new ones and guarantee to their provider a growing subscriber base, as well as significant revenues.

The national competition “Expresso Innovation Challenge” is dedicated to young people under 29 years old. Modou Khaya, Director of Innovation at Expresso, explained that “it  is above all about joining a dynamic in progress, that of the 3rd industrial revolution “.

Source: Agence Ecofin