MTN Cameroon has secured 48% share of the country’s telecommunications market, ahead of rivals Orange Cameroun, Nexttel and Camtel.
Representatives of the company said for the first time in four years, revenue has grown for the second consecutive quarter, enabling the company to consolidate the recovery of its performance curve that began at the end of 2018.
MTN Cameroon chief executive officer Hendrik Kasteel attributed the growth to a strategy more focused on customer satisfaction, to a significant improvement in the quality of the network and a more stable regulatory environment.
He also cited the strong acceleration in data sales and mobile money service (MoMo) revenues, with 500,000 new MTN MoMo accounts opened in Q1 2019.
However, the company continues to be impacted by ongoing socio-political conflict in the English-speaking (Northwest & Southwest) regions of the country.
In October 2018 Massey Njiti Bongang, Corporate Communications Manager at MTN Cameroon, said that “a total of 206 MTN sites have been vandalised since April 2018 and/or down because of difficulties to access them for maintenance for reasons of insecurity, making the network coverage poor or almost inexistent in some areas in the North West and South West Regions.”
In July that year the Cameroon Private-sector Investors and Employers Association (GICAM) said telcos in these regions had experienced a FCFA 1-billion monthly deficit in turnover as well as equipment to the value of FCFA 300-million destroyed.
Of 618 antennas and transmission sites in these regions, 114 were fully or partially destroyed as of 31 July 2018, the Association had reported.
Despite the challenges, the company has registered over one million new subscribers in Q1 2019, taking its customer base to 8.7 million as at 31 March 2019.
“We are proud to be back on the growth path and grateful to our customers for their ever-increasing confidence in MTN. Their satisfaction is at the heart of our strategy. We will continue to work hard to make their lives ever brighter with innovative, simple and affordable solutions that meet their communication needs,” said Kasteel.