According to Ashish Thakkar, the founder of the Mara Group and a member of President Paul Kagame’s Presidential Advisory Committee, Mara Phone is currently in negotiations with countries in the region, including Kenya, the Democratic Republic of Congo and the United States. Angola, to export and sell its smartphones manufactured in Rwanda.
The company that dreams, in fact, of expansion wants to position itself without delay on the continent where the demand for smartphones is growing rapidly in view of the increasingly important need of the populations in connectivity. Mara Phones is planning to open another plant in South Africa.
In an African market where 74.4% of the smartphone industry’s revenues are held by only three Asian firms (Samsung leads with 40.3% of the sector’s revenues in the second quarter of 2019, followed by Transsion (21.9% ) and Huawei (12.2%), Mara Phones wants to turn the tide with top-of-the-range, affordable, locally-made devices whose revenues will contribute to Africa’s development.
Presented officially on October 7th, Mara X’s Mara X and Mara Z smartphones, manufactured at its Rwanda plant and marketed respectively at 130 USD and 190 USD, are currently enjoying success. A success that forces the company to think already of a multiplication of points of sale at the national level.
Devices that were only available at the Kigali business center will soon be available in ten new outlets that will open in Kigali and across the country.