More Africa NewsMTN Group gains Brand Finance recognition as most valuable telecoms brand in Africa

April 21, 2020by myles0

MTN Group has been named as the most valuable telecoms brand in Africa in a recent annual report by Brand Finance, an independent consultancy. It states that MTN’s brand value was boosted by a solid overall performance for the year, despite challenging economic conditions and regulatory challenges in some markets. Brand Finance also recognised MTN for its focus on customers and providing a high quality service thoughout its markets, and acknowledged its Bright strategy to expand revenues through data and digital.

Brand Finance upgraded MTN’s brand strength rating from AAA- to AAA, in recognition of an increasingly strong leadership position in telecommunication services throughout Africa and the other markets in which it operates, as well as increasingly resilient network investments. 


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