More Africa NewsTanzania: Halotel announces major investments to reach 10 million mobile subscribers by 2023

October 21, 2021by myles0
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In six years of activity, the Tanzanian subsidiary of the telecoms group Viettel, the latest entry on the local telecoms market, has gone from 6 th to 4 th place . For the next two years, it has bigger ambitions, to shake up the leaders such as Vodacom, Airtel and Tigo.

Mobile phone operator Viettel Tanzania, operating under the Halotel brand name, announces major investments in its telecoms network in Tanzania. The company has set a target of registering nearly three million new customers by 2023. It wants to reach 10 million subscribers. Abdallah Salum, its business director, revealed it on Thursday, October 14 in Dar es Salaam, during a press conference organized on the sidelines of the celebration of the sixth anniversary of the telecoms company in the country.

“  Over the next two years, we plan to invest more in upgrading network infrastructure, improving service quality, expanding coverage. The goal is to invest more in 4G network facilities nationwide to meet growing public demand as the world craves digital experiences. Another area of ​​interest is to increase the number of our Halopesa customers to five million,  ”said Abdallah Salum.

The Vietnamese telecoms group Viettel has been operating in Tanzania since October 2015. When it entered the market, the company which found already established competitors (Vodacom, Airtel, Tigo, TTCL, Smart, Zantel) had opted for a rural strategy which worked . Its 3% market share in December 2015 increased to 14% in June 2021, according to data from the Communications Regulatory Authority (TCRA). The company which was penultimate in a market of seven operators now occupies fourth place.

To achieve its ambitions for 2023, Halotel intends to reiterate its experience in rural areas, which are heavily populated and poorly covered by competitors. “ Our next big investment is to provide ICT services to ensure that people with smartphones in rural Tanzania can browse the web and communicate effectively, ” said Abdallah Salum.

Source: Agence Ecofin

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