About 62% of the population of sub-Saharan Africa lives in rural areas. These areas represent a market niche with high growth potential for telecom operators, as they are only weakly covered by telecom networks.
Telecom operator Orange Liberia has begun implementing a service agreement signed last November with Vanu, Inc. to extend its mobile network to rural areas of the country. This was announced by Jean Marius Yao (photo, right), general manager of the Liberian subsidiary of the Orange group, in a post on Twitter on Wednesday March 29.
Over the next two years, Vanu will deploy for Orange Liberia at least 200 2G, 3G and 4G telecom towers on the “Network-as-a-Service” (NaaS) model. The partnership also includes the provision of technology upgrades.
The service agreement signed in November 2022 with Vanu is part of Orange’s IDEAL program. It aims to extend network coverage to 20 million people living in rural areas of Africa through the construction of 5,000 sites in four years. The agreement involved Liberia, Burkina Faso and Côte d’Ivoire. The company has also signed similar agreements with NuRAN Wireless and Africa Mobile Networks (AMN) in Madagascar.
The extension of its telecom network in rural areas of Liberia should enable Orange to bring mobile telephony and digital payment services to millions more people. This should enable the operator to increase its revenues and strengthen its position in a disputed telecoms market with LTC Mobile and Lonestar Cell MTN.