Leading telecommunications provider, MTN Nigeria, and Adbot, an ad-tech company, today announced a partnership to bring MTN’s Thryve Google Ads services to all SMEs on MTN Nigeria’s network.
The collaboration empowers SMEs to enhance their online visibility, taking advantage of the Thryve Google Ads Bundle, which provides 1Gb of data, a minimum of 10 website conversions and 500 ad views on Google; tackling a key challenge SMEs face which is access to new markets. The proposition aims to support SMEs in maximizing their online presence and reaching a broader audience.
The platform enables efficient Google ad campaign management, driven by simple inputs from business users like target location, keywords, and ad copy. Adbot’s system extends these inputs, launching campaigns and leveraging machine learning for continuous optimization, ensuring optimal click-through rates at minimal costs. MTN, in partnership with Adbot, levels the playing field, making effective Google Ads accessible to businesses of all sizes in Nigeria.
Commenting on this partnership, Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, said, “As key constituents of the emerging digital economy, it is paramount for SMEs to position themselves effectively across search engines and digital platforms in order to accelerate growth. Our collaboration with Adbot exemplifies MTN’s unwavering commitment to empowering SMEs with essential tools to thrive and excel in today’s fiercely competitive business landscape.”
She further stated that, “with this revolutionary solution, and our shared vision for innovation and progress, we will collectively ignite the aspirations of these small businesses, propelling them toward unprecedented growth opportunities in this dynamic digital era.”
Michelle Geere, CEO of Adbot, said “This partnership marks a momentous milestone as we venture into Nigeria, a thriving hub of innovation and entrepreneurship. By teaming up with the nation’s largest telecoms company, we have an extraordinary opportunity to bring our cutting-edge advertising tool within reach of over 40 million MSMEs in the region. This initiative aims to empower small businesses to reach new levels of success in the digital world, and we, together with MTN, are excited to see them embrace the endless possibilities that lie ahead.”