Safaricom Plans to Launch Payment Service in Ethiopia

Telecommunications Ethiopia, a name synonymous with innovation and connectivity, has achieved yet another milestone. In a groundbreaking move, the company was officially granted the license to operate mobile money services in Ethiopia on 11 May 2023. This monumental achievement came a mere seven months after the commercial launch of GSM services, opening the door to...

Safaricom’s mobile money rollout in Ethiopia marks moment for ‘last frontier’

Safaricom, Kenya’s biggest telecoms operator, is finally launching its pioneering mobile money service in Ethiopia, Africa’s second-largest country by population and one hailed as “the last frontier” for digital banking. M-Pesa, which allows people to store and send money by phone, has been credited with bringing tens of millions of unbanked Kenyans into the financial system and...

Safaricom Ethiopia goes live with M-PESA

M-PESA, Safaricom Ethiopia’s Mobile Financial Services, goes live today three months after receiving the Payment Instrument Issuer License from the National Bank of Ethiopia. In preparation for launch, M-PESA has undergone a rigorous three-month pilot and testing, completed the technical readiness, secured key partnerships with Banks, recruited, trained, and onboarded M-PESA agents. All Safaricom Ethiopia...

Safaricom Ethiopia gets new CEO

Safaricom Telecommunications Ethiopia PLC (STEP) gets a new Chief Executive Officer to replace its outgoing CEO, Anwar Soussa, who will depart the company effective 31st July 2023. The telecommunication company announced that Wim Vanhelleputte will be the new CEO effective 1st September 2023. “Wim brings extensive leadership experience and deep industry knowledge, having worked in the telecommunications industry across...

Ethiopia: Safaricom obtains the license to operate its M-Pesa mobile payment service

Seven months after the official launch of its activities in the country, the mobile operator Safaricom Ethiopia believes that it has gained visibility among local consumers. While it pursues an aggressive commercial campaign in voice and data, new services are in the making. The telecommunications company Safaricom Ethiopia announced, this Thursday, May 11, the obtaining of...

Safaricom to launch M-Pesa in Ethiopia this year

Safaricom has revealed that its mobile money service M-Pesa will go live in Ethiopia this year.  Dilip Pal, Safaricom’s chief financial officer in an OPED published in the Standard.co.ke said the launch will significantly grow financial inclusion in the country which currently stands at about 35 percent. ‘’Ultimately, this will help to improve access to financial services hence spur...

Safaricom Ethiopia continues pursuit of new customers with major promotion

While a national consumer promotion would not normally be big news on these pages, the recently announced promotion by new market entrant Safaricom Ethiopia is possibly more significant than most. Safaricom Ethiopia has this week launched its first national consumer promotion, one that will see over one million customers rewarded for joining and using products and services on the new network. The 13-week promotion will...

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