MarketingMore Industry InsightsAfrica: Vodacom Rolls Out Upstream’s Free Data Platform Zero-D As Flex – High Volumes of Users but Now the Challenge of Financing Via Advertising, More African Roll-Outs Planned
October 18, 2019by myles
London — Running out of mobile data is a cliff-edge moment: you either buy more if you can afford it or wait if you can’t. Upstream’s Zero-D is a kind of free data purgatory before you get back to paid data heaven. Russell Southwood spoke to Upstream’s Head of Zero-D Kostas Kastanis about what it’s trying...