Airtel Africa signs multi-year strategic partnership with Xtelify, the digital arm of Airtel India
August 5th 2025
Xtelify, a wholly owned subsidiary of Bharti Airtel (“Airtel”), which brings together all of Airtel’s digital assets and expertise, today launched an AI-powered software platform, built for the future, that will help telecom operators worldwide break free from structural complexity, become customer-centric, improve user experience, reduce churn, and increase Average Revenue Per User (ARPU).
Xtelify has signed a multi-year, multi-million dollar partnership with Airtel Africa. As part of this partnership, Xtelify will provide its software platforms, including Data Engine, Work, and IQ. The deployment of Xtelify Data Engine and Xtelify Work will arm Airtel Africa’s 150,000 field agents across 14 countries with market insights for micro-targeting strategies and deploy priority use cases such as anti-spam and anti-fraud to protect customers across the continent. The Xtelify IQ platform will enable omnichannel, real-time, and highly secure customer interactions, improving both service quality and the customer experience.
Jacques Barkhuizen, Group Chief Information Officer at Airtel Africa, said : “This partnership marks a major step forward in our ambition to build Africa’s digital future. By leveraging Airtel’s AI platforms, already proven in India, we are simplifying our operations while accelerating the personalization of experiences for our customers. Airtel Africa is leveraging the solutions developed by Airtel India – a powerful synergy that will drive sustainable growth, innovation, and unparalleled value across our 14 African markets.”
Binod Srivastava, Chief Commercial Officer – Global Business, Bharti Airtel, added: “We are delighted to partner with Airtel Africa. By combining our innovative Xtelify platform with Airtel Africa’s vision, we will drive their digital transformation and address key industry challenges, such as combating spam and fraud, to ensure the best possible customer protection. We look forward to building a lasting partnership and setting new standards for the industry together.”
Xtelify also launched a telecom-grade sovereign cloud platform – “Airtel Cloud.” Designed to handle 14 billion transactions per minute for Airtel’s internal needs in India, this sovereign cloud platform is now being expanded to meet the evolving needs of Indian businesses. Hosted in sustainable next-generation data centers, with automated resource management through generative AI, and managed by 300 certified cloud experts, Airtel Cloud offers IaaS, PaaS, advanced connectivity services, and ensures secure migration, seamless scaling, reduced costs, and no lock-in to a single vendor.
To learn more about Xtelify visit: https://www.xtelify.com/
About Airtel Africa
Airtel Africa is a leading provider of telecommunications and mobile financial services, operating in 14 countries in sub-Saharan Africa. Its integrated offering includes voice and mobile data services, both domestically and internationally, as well as mobile financial services for more than 169.4 million customers. The group’s strategy aims to deliver a quality customer experience across all its markets and to strengthen digital and financial inclusion to transform lives across the continent, in line with its corporate mission.
To find out more: www.airtel.africa or find us on LinkedIn
About Xtelify
Xtelify, a wholly owned subsidiary of Bharti Airtel, brings together all of Airtel’s digital capabilities—including Airtel Cloud and future-ready technology solutions—into one integrated platform. Designed to accelerate digital transformation, Xtelify offers large-scale digitization solutions that enable global telecom operators and Indian enterprises to successfully navigate their digital transformation journeys, achieve market leadership, and deliver innovative, future-proof customer experiences. Its core offerings include Airtel Cloud and a suite of AI-powered software solutions: Xtelify Work, Xtelify Data Engine, Xtelify Serve, and Xtelify IQ. With a 24/7 managed services hub based in Pune, Xtelify is committed to delivering agile, intelligent, and scalable digital solutions that enable innovation and growth.
About Bharti Airtel
Headquartered in India, Airtel is a global communications solutions provider, serving over 590 million customers across 15 countries in India and Africa. The company also operates in Bangladesh and Sri Lanka through affiliated companies. Airtel is among the top three global mobile operators, reaching over two billion people. Airtel is India’s leading integrated communications solutions provider and the second-largest mobile operator in Africa. Its consumer offerings include 4G/5G mobile broadband, Wi-Fi (FTTH + FWA) with speeds of up to 1 Gbps, as well as streaming, entertainment, digital payments, and financial services. For businesses, Airtel offers a wide range of solutions including secure connectivity, cloud, data centers, cybersecurity, IoT, and cloud communications. The company also offers passive infrastructure services, such as towers and antennas, through its subsidiary Indus Tower Ltd. For more information visit our website www.airtel.com
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