Starlink Joins a Ugandan Broadband Market With Plenty of Options


  • Starlink has entered Uganda with monthly plans priced at 204,000 to 285,000 UGX, putting it up against cheaper fiber, 4G and 5G offers from established providers.
  • Its main advantage may be coverage in rural and remote areas where terrestrial networks are limited or too costly to deploy.
  • Adoption could be constrained by the upfront cost of the Starlink kit and by local operators’ cheaper, more flexible daily, weekly and monthly packages.

Starlink announced on Tuesday, September 1, that its satellite internet service is now available in Uganda. Monthly plans cost between 204,000 and 285,000 Ugandan shillings (UGX), or about $54 to $75.50, depending on the plan, in addition to the cost of a Starlink kit. But those prices put Starlink up against a crowded field of broadband providers offering a wide range of connectivity options.

A Crowded Broadband Market

Starlink is entering a Ugandan market where consumers already have access to a broad range of connectivity options. MTN Uganda offers four home fiber plans with speeds ranging from 40 to 500 Mb/s and monthly prices of 70,000 to 300,000 UGX. MTN also offers 4G packages priced between 99,000 and 295,000 UGX depending on data allowance, as well as 5G plans costing 130,000 to 495,000 UGX for speeds of 10 to 100 Mb/s. Airtel Uganda offers monthly 4G plans ranging from 25,000 to 200,000 UGX, with data allowances of 15 to 235 GB. The operator also competes in higher-speed connectivity with its 5G SmartConnect plan, priced at 99,000 UGX for speeds of 60 Mb/s.

Fixed-network providers add another layer of competition. Liquid Home offers fiber plans ranging from 70,000 to 301,500 UGX for speeds of 10 to 240 Mb/s, while Roke Telecom charges between 75,000 and 235,000 UGX for speeds of 25 to 200 Mb/s. State-owned operator Utel offers three plans priced at 120,000, 170,000 and 290,000 UGX, providing speeds of 10, 20 and 40 Mb/s, respectively. CanalBox offers connections at 50 Mb/s for 90,000 UGX, 100 Mb/s for 110,000 UGX per month and 200 Mb/s for 200,000 UGX. Savanna Fibre also offers a broad range of plans, priced from 67,000 to 500,000 UGX, with speeds ranging from 30 Mb/s to 1 Gb/s.

Where Starlink Could Still Compete

For consumers, the calculation will come down to price, speed, coverage and installation costs. Starlink’s main advantage over established telecom operators and internet service providers is its ability to reach remote and rural areas where fiber and other terrestrial networks are difficult or uneconomical to deploy. That could make the service attractive to households, businesses and institutions with few reliable alternatives.

Upfront equipment costs, however, could weigh on adoption. Unlike some mobile and fiber offers that include or subsidize equipment, Starlink requires customers to buy a connection kit in addition to paying the monthly subscription. That added expense could put the service out of reach for many lower-income households. Starlink may also struggle to compete on price in the mass market. Its monthly plans cost as much as 285,000 UGX, while mobile operators offer cheaper daily and weekly packages that give users more flexibility over how much they spend.

Source: Agence Ecofin

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